How Much Does a Logo Design Cost in 2025? And Why It’s Worth Investing in One That Stands Out

You need a logo for your business. Maybe you're just starting out, or you're thinking of rebranding.Then the question hits: "How much should I pay for a logo?"

The truth is, there's no one-size-fits-all answer.

Some designers charge ₦10,000. Others quote ₦500,000 or more. So, what’s the difference? And is paying more even worth it?

This blog post will help you understand what affects the cost of a logo, why some are cheap and others expensive, and how to make the right decision for your business in 2025.

Let’s break it down.

What Affects the Cost of a Logo?

There’s more to a logo than just a symbol. Here are the main things that influence the cost:

1. Experience of the Designer or Agency

A newbie designer may charge ₦10k to ₦50k. But with more experienced designers, you’re paying for their skill, research, and understanding of branding. That comes at a higher cost — and usually better quality.

2. Number of Logo Concepts

Some designers give you just one logo option. Others may give 3 to 5 versions to choose from. The more options you get, the more time it takes — which affects the price.

3. Revisions

Do you want the freedom to make changes after seeing the first draft? The number of revision rounds included in the price can increase or lower the cost.

4. Research and Strategy

A good designer doesn’t just “make something that looks nice.” They study your brand, your audience, your competitors, and industry trends. This extra work gives you a smarter, more strategic logo — but also raises the price.

5. Brand Guidelines

Some logo packages include a full brand style guide. This explains how to use your logo, what colors and fonts go with it, and helps you stay consistent. It’s very useful for business growth, especially if you’re working with other designers later.

Logo Design Pricing Ranges in 2025

Here’s a realistic breakdown based on different levels:

Type of Logo Service	Estimated Price (₦)	What You Get
DIY / Fiverr Logo	₦5,000 – ₦20,000	Quick logo, no research, may look generic
Freelance Designer (Basic)	₦25,000 – ₦100,000	One or two concepts, some revisions, limited brand direction
Professional Designer/Studio	₦150,000 – ₦500,000+	Custom strategy, multiple concepts, revisions, brand guide

Why a Cheap Logo Can Cost You More

Yes, you can get a logo for ₦10,000. But here’s the danger

• It might look like hundreds of others out there

• It might not reflect your brand properly

• You might outgrow it quickly and need to rebrand
  

A poor logo can confuse customers, weaken your brand, and make you look unprofessional. And that can hurt sales, not just your image.

Many business owners who start with cheap logos later pay more to fix or redesign them. That’s money you could have saved by doing it right the first time.

What You Really Get When You Invest in a Logo

A well-designed logo is more than a pretty image. It:

• Builds instant recognition

• Helps customers trust your brand

• Sets the tone for your entire business

• Positions you above the competition

• Makes your brand look serious and ready to grow

So you’re not just buying a logo. You’re buying how people feel when they see your brand.

Is Logo Design an Expense or an Investment?

We believe it’s an investment.

At Eleven23 Digital, we create logos that work with your brand strategy — not just your favorite colors. We don’t design in isolation. We ask the right questions. We study your audience. We explore what makes you different.

Then we bring that to life in a logo you can be proud of.

Whether you're launching your first brand or refreshing an old one, we’ll give you something custom, clean, and built for the future.

Need a Logo That Actually Moves Your Business Forward?

Book a free brand discovery call. Let’s design something that stands out — and sells.